How To Grow Your Business Through Your Email List With Sarah Orchard
IN THIS VIDEO
This is the third of three videos on how to increase your online visibility to your market.
Why building email data capture into your small business is critical for success
Have you heard the term ‘the money is in the list’? It’s become a very popular saying in marketing circles – and how true it is. Creating your own customer database – building it organically through email data capture rather than buying in lists (that are often poor quality and out of date) – is a valuable marketing goldmine and it can’t be stress enough just how important it is in helping to sustain your small business. Being able to stay in touch with your existing and prospective customers at a fraction of the cost of advertising or even social media advertising, is vital.