Do you have a stellar service or a product you truly believe in… but you’re just not attracting the right people? In this episode Meta Ads strategist Danny Young breaks down how advertising really works in 2026 — and why understanding strategy and buyer psychology matters more than simply “running ads.” From navigating today’s trust recession to building a powerful Connect & Convert Ecosystem, he shares how to turn cold audiences into warm, ready-to-buy clients. You’ll hear how a simple shift in messaging helped one coach scale from six to seven figures, why most business owners waste budget on the wrong objectives, and how to make your marketing feel relevant rather than intrusive. If you’re ready to stop hoping and start advertising with intention, this episode is for you.
WHAT’S IN THIS PODCAST?
3:32 Sian’s success story
7:15 How has online advertising changed over the last 20-years?
13:25 Facebook in 2026
15:44 Facebook Vs Instagram marketing
16:45 Advertising products Vs services
19:42 Buyer Psychology of 2026
21:44 Standing out
25:57 Danny’s Connect And Covert Ecosystem
39:31 What questions should we be asking ourselves?
43:34 Working with Danny Young
About the presenter HERE
RELEVANT MENTIONS & LINKS
Buyer Psychology
ChatGPT
Claude
ABOUT THE GUEST
Danny Young is a Meta ads strategist and agency owner who helps infopreneurs and expert-led businesses generate leads, enquiries and sales for their business using simple, low-cost advertising coupled with clear strategy.
With more than a decade of experience, Danny is known for cutting through the complexity of online marketing and helping business owners understand how ads really work – not as a quick fix, but as a way to amplify strong messaging and reach the right people at the right time.
He specialises in making paid traffic feel practical and approachable, helping clients build sustainable growth without overcomplicating the process.
Instagram: @dannyyoungonline
